Team:Sheffield/sociobricks/Part:SBa M0006/main

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Registry of Standard Policy and Practice Parts

SBa_M0006: Focus Group

Description

A focus group is a qualitative method used to find perceptions, opinions and attitudes toward something in an interactive group setting where everyone is free to discuss with one another.

In a social science setting, the interviewer is able to study people in a natural conversation pattern which may not be seen in an individual interview. It is a useful method used to learn about patterns and interactions in groups.