Team:ITESM-Guadalajara/Marketing

From 2014.igem.org

(Difference between revisions)

Revision as of 23:54, 15 October 2014

INTELLECTUAL PROPERTY

Given the high-end technology and innovation Biophrame is creating, IP protection is needed.

Patent protection and trade secrets

The technology that we developed consists in:

The design of a genetically modified E. coli, that in our process is the responsible of the chitin deacetylation process. We are currently patenting our first invention: the design of the genetically modified E. coli able to deacetylate chitin to produce Chitosan. We started the technology research at the IMPI (Mexican Institute for Intellectual Property), on September 17 (official documents available upon request), and we will start the patent process on January of 2015 in order to apply to government funds. The patent will be registered under the name of BioPhrame Technologies as moral person (once it is legally established).

On the other hand, we will keep our innovative chitosan purification process as a trade secret, but we plan to establish a patent for this invention in other step of our Company development.

@@ Line 1: / Line 1: @@
 {{CSS/Main}}
+<html>
+<head>
+  <meta http-equiv="Content-Type" content="text/html; charset=utf-8">
+  <meta name="description" content="Team ITESM - Guadalajara Wiki for the iGEM competition of 2014">
+  <meta name="keywords" content="iGEM, Chitosan, 2014, ITESM Guadalajara, Wiki">
+  <meta name="author" content="Irving Fernando Alvarez Vazquez">
+  <meta name="title" content="Team ITESM - Guadalajara Wiki">
+  <!-- External scripts -->
+<link href='http://fonts.googleapis.com/css?family=Open+Sans:400,600'
+ rel='stylesheet' type='text/css'>
+  <script src="http://code.jquery.com/jquery-2.1.0.min.js"></script>
+  <link href='http://fonts.googleapis.com/css?family=Yanone+Kaffeesatz:400,300,700' rel='stylesheet' type='text/css'>
+  <link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/3.2.0/css/bootstrap.min.css">
+  <script src="https://maxcdn.bootstrapcdn.com/bootstrap/3.2.0/js/bootstrap.min.js"></script>
+  <!-- Functionallity and behaviour JS -->
+  <script>
+    $(document).ready(function(){
+      //Loading screen functionallity
+      $('.loading').animate(
+          {opacity:0},
+,
+          function(){
+            $('.loading').attr("style", "display:none");
+          }
+      );
+      //Height responsiveness
+      $(window).resize(function() {
+          wheight = $(window).height();
+          $('.container').attr("style","height:"+(wheight)+"px;background-size:cover;");
+          $('.team-member-container').attr("style","height:"+wheight/2.7+"px;");
+      });
+      $(window).trigger('resize');
+      //Menu moveto container on item click functionallity
+      $('.menu-item').on('click', function(){
+          $('.menu-item').removeClass('subselected');
+          $(this).addClass('subselected');
+          if($(this).attr("data")=="#top"){
+              $('html, body').animate({
+                  scrollTop: 0
+              }, 1000);
+          }else{
+              $('html, body').animate({
+                  scrollTop: $($(this).attr("data")).offset().top-70
+              }, 1000);
+          }
+      });
+      //Hover of team members
+      $('.team-member-container').on('mouseenter', function(){
+        $(this).children('.team-member-photo').attr("style", "background-image:url('"+$(this).attr("hover")+"');");
+        $(this).on('mouseleave', function(){
+          $(this).children('.team-member-photo').attr('style', "background-image:url('"+$(this).attr("data")+"');");
+        });
+      });
+    });
+  </script>
+  <style>
+    body,
+    html{
+      margin: 0;
+      padding:0;
+      font-family: font-family: 'Yanone Kaffeesatz', sans-serif;
+    }
+    /* REMOVE UNWANTED ELEMENTS AND STYLE OTHERS */
+    .firstHeading{
+      display:none;
+    }
+    #top-section{
+      background:#48af5d;
+      margin-left:0 !important;
+      width:100%;
+      left:0;
+    }
+    /* LOADING SCREEN */
+    .loading{
+      position:fixed;
+      width:100%;
+      height:100%;
+      top:0;
+      left:0;
+      z-index:5;
+      background-color:#555;
+      color:#fff;
+      text-align: center;
+    }
+    .loading p{
+      position: relative;
+      width:100%;
+      height:10%;
+      top:45%;
+      left:0;
+    }
+    /* MENU STYLING */
+    .menu{
+      position:fixed;
+      width:100%;
+      height:56px;
+      top:14px;
+      background-color: #47a3da;
+      z-index:4;
+      border-collapse: collapse;
+      text-align:center;
+    }
+    .menu tr td{
+      text-align: center;
+      vertical-align: middle;
+      font-weight: 700;
+      font-size:16px;
+      color:#fff;
+      width:7%;
+    }
+    .menu tr td.menu-item:hover{
+      background-color:#258ecd;
+      cursor: pointer;
+    }
+    .subselected{
+      background-color: #258ecd;
+    }
+    /* CONTAINERS STYLING */
+    .container{
+      position:relative;
+      width:100%;
+      top:50px;
+    }
+    .container .subcontainer{
+      position:absolute;
+      width:95%;
+      height:90%;
+      top:5%;
+      left:2.5%;
+    }
+    #top{
+      background-size: cover;
+      background-image: url("http://i1191.photobucket.com/albums/z475/alex0892/Guadalajara%20Minerva/171120111899.jpg");
+      overflow:hidden;
+    }
+    /* TEAM MEMBERS CARDS STYLING */
+    .team-member-container{
+      position:relative;
+      width:14%;
+      margin-left:2.28%;
+      float:left;
+    }
+    .team-member-container:hover{
+      cursor:pointer;
+    }
+    .row2{
+      top:4%;
+    }
+    .team-member-container .team-member-photo{
+      position:relative;
+      width:100%;
+      height:85%;
+      top:0;
+      left:0;
+      background-size: cover;
+    }
+    .team-member-container .team-member-footer{
+      position:relative;
+      width:100%;
+      height:15%;
+      top:0;
+      left:0;
+      border:none;
+      border-collapse: collapse;
+      background-color: #47a3da;
+      color:#fff;
+      text-align: center;
+      vertical-align: middle;
+    }
+body {
+    padding-top: 110px;
+    line-height: 1.8em;
+}
+.center-block {
+  display: block;
+  margin-left: auto;
+  margin-right: auto;
+}
+.navbar-fixed-top {
+  background: #fff;
+  filter: none !important;
+  box-shadow: 0 2px 15px rgba(0,0,0,0.25);
+  -moz-box-shadow: 0 2px 15px rgba(0,0,0,0.25);
+  -webkit-box-shadow: 0 2px 15px rgba(0,0,0,0.25);
+        border-bottom: 1px solid rgba(0,0,0,0.2);
+}
+.faceBot{
+   background: black;
+}
+@font-face {
+  font-family: 'Open Sans', Arial;;
+ }
+body
+{
+    font-family: 'Open Sans', Arial;
+}
+ul.nav a{
+  color: gray;
+  background-color: transparent;
+  height: 100%;
+  position: relative;
+}
+ul.nav a:hover {
+  background-color: transparent;
+}
+h2 {
+  color: #008000;
+  padding-top: 0.5em;
+  padding-bottom: 1.5em;
+  border-bottom: 1px solid #AAA;
+  margin-bottom: 30px;
+}
+h4 {
+    font-weight: bold;
+}
+.menu-item{
+  height: 75px;
+}
+.green-effect{
+  display: none;
+  background-color: #4AAF51;
+  opacity: 1;
+  color: #FFF;
+  transition-property: all;
+  transition-duration: 0.3s;
+  transition-timing-function: ease-out;
+  transition-delay: 0s;
+  border-color: #288D30;
+  position: absolute;
+  bottom: 0px;
+  width: 100%;
+  height: 2px;
+  right: 0px;
+}
+a:hover .green-effect{
+  display: inherit;
+}
+li.tab a{
+  height: inherit;
+}
+hr{
+  margin-top: 60px;
+  margin-bottom: 60px;
+}
+li.left_menu_item a{
+  height: inherit;
+  padding: 6px 7px 7px 0px;
+}
+li.left_menu_item a:hover{
+  color:#4AAF51;
+}
+li.left_menu_item_selected a{
+  height: inherit;
+  padding: 6px 7px 7px 0px;
+  font-weight: bold;
+}
+li.left_menu_item_selected{
+  width: 100%;
+  border-radius: 0px;
+  border-top: 1px solid #D3CDCD;
+  border-bottom: 1px solid #D3CDCD;
+}
+.margeniz{
+  border-left: 1px solid #D3CDCD;
+  padding-left: 50px;
+}
+</style>
+</head>
+<body>
 <div class="navbar navbar-fixed-top" style="margin-top:10px">
     <nav class="navbar-inner">
@@ Line 47: / Line 369: @@
      <ul class="nav nav-pills nav-stacked">
        <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Company">The Company</a></li>
-       <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Product">Our Product</a></li>
+       <li class="left_menu_item_selected"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Product">Our Product</a></li>
        <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Technology">Our Technology</a></li>
        <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Property">Intellectual Property</a></li>
-       <li class="left_menu_item_selected"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Marketing">Marketing</a></li>
+       <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Marketing">Marketing</a></li>
        <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Management">Management</a></li>
        <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Market">The Market</a></li>
@@ Line 61: / Line 383: @@
 <div class="col-md-6 margeniz">
-<h2>MARKETING</h2>
+<h2>INTELLECTUAL PROPERTY</h2>
-<h4>Sales Plan</h4>
+<p>
-<p>Biophrame’s products will be offered online through an online store supported by Shopify. Investment for this online store will be 4,000.00 MXN. Our products are going to be displayed in our online catalog where customers can view and order our products. Customers can get the products shipped for an additional cost or can pick them up from our headquarters.
+Given the high-end technology and innovation Biophrame is creating, IP protection is needed.
-</p><p>
-We will also aim to increase our customer awareness trhough scientific catalogs and journals, trusting mouth-to-mouth promotion of out product.
 </p>
 <hr/>
-<h4>Brand and Pricing Strategy</h4>
+<h4>Patent protection and trade secrets</h4>
-<p>
+<p>The technology that we developed consists in:
-Biophrame’s flagship product is BioK, which is going to be sold in two presentations: medium-low purity and high purity Chitosan. Both presentations have medium molecular weight.
 </p><p>
-Our pricing strategy consists in introducing the product at lower prices. BioK medium purity will be sold at $1,500 MXN per bottle of 100 g. On the other hand, BioK high purity will be sold at $3,000 MXN for bag of 1 g.
+The design of a genetically modified E. coli, that in our process is the responsible of the chitin deacetylation process.
+We are currently patenting our first invention: the design of the genetically modified E. coli able to deacetylate chitin to produce Chitosan. We started the technology research at the IMPI (Mexican Institute for Intellectual Property), on September 17 (official documents available upon request), and we will start the patent process on January of 2015 in order to apply to government funds. The patent will be registered under the name of BioPhrame Technologies as moral person (once it is legally established).
 </p><p>
-Chitosan market prices for medium purity Chitosan is on average $15 MXN per gram (unit cost of 194%) and $200 MXN (unit cost of 8$) per gram for high purity Chitosan, which places our prices lower than the market average. We expect to increase the price once we increase the customer awareness and our market share. During our go-to-market period, our market share for medium purity Chitosan will be of 2.17% for phase 1 and 1% phase 2.</p>
+On the other hand, we will keep our innovative chitosan purification process as a trade secret, but we plan to establish a patent for this invention in other step of our Company development.
+</p>
 <hr/>
 </div>
 </body>
 </html>