Team:ITESM-Guadalajara/Marketing

From 2014.igem.org

(Difference between revisions)

Latest revision as of 01:48, 18 October 2014

MARKETING

Sales Plan

Biophrame’s products will be offered online through an online store supported by Shopify. Investment for this online store will be $308 USD. Our products are going to be displayed in our online catalog where customers can view and order our products. Customers can get the products shipped for an additional cost or can pick them up from our headquarters.

We will also aim to increase our customer awareness trhough scientific catalogs and journals, trusting mouth-to-mouth promotion of out product.

Brand and Pricing Strategy

Biophrame’s flagship product is BioK, which is going to be sold in two presentations: medium-low purity and high purity Chitosan.

Our pricing strategy consists in introducing the product at lower prices. BioK medium purity will be sold at $115 USD per bottle of 100 g. On the other hand, BioK high purity will be sold at $23 USD for bag of 1 g.

Chitosan market prices for medium purity Chitosan is on average $1.15 USD per gram and $23 USD per gram for high purity Chitosan, which places our prices lower than the market average. We expect to increase the price once we increase the customer awareness and our market share. During our go-to-market period, our market share for medium purity Chitosan will be of 2.17% for phase 1 and 4.71% phase 2.

Biophrame Technologies is a biotech company and manufacturer specialized in the production of Chitosan.

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+   <div class="col-md-3"><a href="https://2014.igem.org/Team:ITESM-Guadalajara"><img class="inicioLogo" src="https://static.igem.org/mediawiki/2014/5/55/BioPhrameIgem_logo.png" height="100"  width="auto" ></a></div>
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+          <a href="https://2014.igem.org/Team:ITESM-Guadalajara/Notebook">
+            <span>Notebook</span>
+            <span class="green-effect"></span>
+          </a>
+         </li><li>
+       <a href="http://www.facebook.com/biophrame">
+        <img src="https://static.igem.org/mediawiki/2014/3/30/BIOPHRAMEGDLFacebookF.png" height="20"  width="auto" class="invertir img-rounded">
+       </a></li>
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-     <ul class="nav nav-pills nav-stacked">
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        <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Company">The Company</a></li>
-       <li class="left_menu_item_selected"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Product">Our Product</a></li>
+       <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Product">Our Product</a></li>
        <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Technology">Our Technology</a></li>
        <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Property">Intellectual Property</a></li>
-       <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Marketing">Marketing</a></li>
+       <li class="left_menu_item_selected"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Marketing">Marketing</a></li>
        <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Management">Management</a></li>
        <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Market">The Market</a></li>
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 <div class="col-md-6 margeniz">
-<h2>INTELLECTUAL PROPERTY</h2>
+<h2>MARKETING</h2>
-<p>
+<h4>Sales Plan</h4>
-Given the high-end technology and innovation Biophrame is creating, IP protection is needed.
+<p align="justify">Biophrame’s products will be offered online through an online store supported by Shopify. Investment for this online store will be $308 USD. Our products are going to be displayed in our online catalog where customers can view and order our products. Customers can get the products shipped for an additional cost or can pick them up from our headquarters.
 </p>
+<center><img src="https://static.igem.org/mediawiki/2014/5/5b/BIOPHRAMEGDLBioCommerceIrvi.png"></center>
+<p align="justify">
+We will also aim to increase our customer awareness trhough scientific catalogs and journals, trusting mouth-to-mouth promotion of out product.
+</p><center><img src="https://static.igem.org/mediawiki/2014/b/ba/BIOPHRAMEGDLBioPromotionIrvi.png"></center>
 <hr/>
-<h4>Patent protection and trade secrets</h4>
+<h4>Brand and Pricing Strategy</h4>
-<p>The technology that we developed consists in:
+<p align="justify">
-</p><p>
+Biophrame’s flagship product is BioK, which is going to be sold in two presentations: medium-low purity and high purity Chitosan.
-The design of a genetically modified E. coli, that in our process is the responsible of the chitin deacetylation process.
+</p><center><img src="https://static.igem.org/mediawiki/2014/5/5b/BIOPHRAMEGDLBioMolecularIrvi.PNG"></center><p align="justify">
-We are currently patenting our first invention: the design of the genetically modified E. coli able to deacetylate chitin to produce Chitosan. We started the technology research at the IMPI (Mexican Institute for Intellectual Property), on September 17 (official documents available upon request), and we will start the patent process on January of 2015 in order to apply to government funds. The patent will be registered under the name of BioPhrame Technologies as moral person (once it is legally established).
+Our pricing strategy consists in introducing the product at lower prices. BioK medium purity will be sold at $115 USD per bottle of 100 g. On the other hand, BioK high purity will be sold at $23 USD for bag of 1 g.
-</p><p>
+</p><p align="justify">
-On the other hand, we will keep our innovative chitosan purification process as a trade secret, but we plan to establish a patent for this invention in other step of our Company development.
+Chitosan market prices for medium purity Chitosan is on average $1.15 USD per gram and $23 USD per gram for high purity Chitosan, which places our prices lower than the market average. We expect to increase the price once we increase the customer awareness and our market share. During our go-to-market period, our market share for medium purity Chitosan will be of 2.17% for phase 1 and 4.71% phase 2.</p>
-</p>
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+</div>
+<div class="col-md-12 faceBot"></br>
+<div class="col-md-2 col-md-offset-3"><img src="https://static.igem.org/mediawiki/2014/e/ef/Biophrame_logo_footer_500x150.png" class="img-responsive"><small style="color:white">Biophrame Technologies is a biotech company and manufacturer specialized in the production of Chitosan.</small></div>
+<div class="col-md-2">
+<iframe src="//www.facebook.com/plugins/likebox.php?href=https%3A%2F%2Fwww.facebook.com%2Fbiophrame&amp;width&amp;height=258&amp;colorscheme=dark&amp;show_faces=true&amp;header=false&amp;stream=false&amp;show_border=false" scrolling="no" frameborder="0" style="border:none; overflow:hidden; height:258px;" allowTransparency="true"></iframe></div>
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