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Team:ITESM-Guadalajara/Marketing
From 2014.igem.org
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(Created page with "{{CSS/Main}} <html> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="description" content="Team ITESM - Guadalajara Wiki for the iGEM...") |
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{{CSS/Main}} | {{CSS/Main}} | ||
| + | |||
| + | |||
<html> | <html> | ||
| Line 199: | Line 201: | ||
body { | body { | ||
| - | padding-top: 110px; | + | padding-top: 110px; |
| + | line-height: 1.8em; | ||
} | } | ||
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.navbar-fixed-top { | .navbar-fixed-top { | ||
| - | + | background: #fff; | |
| - | + | filter: none !important; | |
| - | + | box-shadow: 0 2px 15px rgba(0,0,0,0.25); | |
| - | + | -moz-box-shadow: 0 2px 15px rgba(0,0,0,0.25); | |
| - | + | -webkit-box-shadow: 0 2px 15px rgba(0,0,0,0.25); | |
border-bottom: 1px solid rgba(0,0,0,0.2); | border-bottom: 1px solid rgba(0,0,0,0.2); | ||
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.faceBot{ | .faceBot{ | ||
| - | background: | + | background: #202020; |
} | } | ||
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} | } | ||
ul.nav a{ | ul.nav a{ | ||
| - | + | color: gray; | |
| - | background-color: transparent; | + | background-color: transparent; |
| + | height: 100%; | ||
| + | position: relative; | ||
| + | } | ||
| + | |||
| + | li.menu-item{ | ||
| + | background: transparent !important; | ||
| + | } | ||
| + | |||
| + | ul.nav a:hover { | ||
| + | background-color: transparent; | ||
} | } | ||
| - | |||
| - | |||
h2 { | h2 { | ||
| - | + | color: #008000; | |
| + | padding-top: 0.5em; | ||
| + | padding-bottom: 1.5em; | ||
| + | border-bottom: 1px solid #AAA; | ||
| + | margin-bottom: 30px; | ||
} | } | ||
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} | } | ||
| + | .menu-item{ | ||
| + | height: 75px; | ||
| + | } | ||
| - | + | .green-effect{ | |
| + | display: none; | ||
| + | background-color: #4AAF51; | ||
| + | opacity: 1; | ||
| + | color: #FFF; | ||
| + | transition-property: all; | ||
| + | transition-duration: 0.3s; | ||
| + | transition-timing-function: ease-out; | ||
| + | transition-delay: 0s; | ||
| + | border-color: #288D30; | ||
| + | position: absolute; | ||
| + | bottom: 0px; | ||
| + | width: 100%; | ||
| + | height: 2px; | ||
| + | right: 0px; | ||
| + | } | ||
| + | a:hover .green-effect{ | ||
| + | display: inherit; | ||
| + | } | ||
| + | li.tab a{ | ||
| + | height: inherit; | ||
| + | } | ||
| + | hr{ | ||
| + | margin-top: 60px; | ||
| + | margin-bottom: 60px; | ||
| + | } | ||
| - | + | li.left_menu_item a{ | |
| + | height: inherit; | ||
| + | padding: 6px 7px 7px 0px; | ||
| + | } | ||
| - | + | li.left_menu_item a:hover{ | |
| + | color:#4AAF51; | ||
| + | } | ||
| + | li.left_menu_item_selected a{ | ||
| + | height: inherit; | ||
| + | padding: 6px 7px 7px 0px; | ||
| + | font-weight: bold; | ||
| + | } | ||
| + | li.left_menu_item_selected{ | ||
| + | width: 100%; | ||
| + | border-radius: 0px; | ||
| + | border-top: 1px solid #D3CDCD; | ||
| + | border-bottom: 1px solid #D3CDCD; | ||
| + | } | ||
| + | |||
| + | .margeniz{ | ||
| + | border-left: 1px solid #D3CDCD; | ||
| + | padding-left: 50px; | ||
| + | } | ||
| + | .invertir:hover { | ||
| + | -webkit-filter: invert(100%); | ||
| + | } | ||
| + | </style> | ||
| + | |||
| + | |||
| + | |||
| + | </head> | ||
| + | |||
| + | <body> | ||
<div class="navbar navbar-fixed-top" style="margin-top:10px"> | <div class="navbar navbar-fixed-top" style="margin-top:10px"> | ||
<nav class="navbar-inner"> | <nav class="navbar-inner"> | ||
<div class="row"> | <div class="row"> | ||
<div class="col-md-2"></div> | <div class="col-md-2"></div> | ||
| - | + | <div class="col-md-3"><a href="https://2014.igem.org/Team:ITESM-Guadalajara"><img class="inicioLogo" src="https://static.igem.org/mediawiki/2014/5/55/BioPhrameIgem_logo.png" height="100" width="auto" ></a></div> | |
<div class="col-md-1"></div> | <div class="col-md-1"></div> | ||
| - | |||
<div class="col-md-6" > | <div class="col-md-6" > | ||
<ul class="nav navbar-nav" style="margin-top:30px"> | <ul class="nav navbar-nav" style="margin-top:30px"> | ||
| - | <li><a href=" | + | <li class="menu-item"> |
| - | <li><a href=" | + | <a href="https://2014.igem.org/Team:ITESM-Guadalajara"> |
| - | <li><a href=" | + | <span>Home</span> |
| - | <li><a href=" | + | <span class="green-effect"></span> |
| - | <li><a href=" | + | </a> |
| + | </li> | ||
| + | <li class="menu-item"> | ||
| + | <a href="https://2014.igem.org/Team:ITESM-Guadalajara/Company"> | ||
| + | <span>The Company</span> | ||
| + | <span class="green-effect"></span> | ||
| + | </a> | ||
| + | </li> | ||
| + | <li class="menu-item"> | ||
| + | <a href="https://2014.igem.org/Team:ITESM-Guadalajara/Team"> | ||
| + | <span>Team</span> | ||
| + | <span class="green-effect"></span> | ||
| + | </a> | ||
| + | </li> | ||
| + | <li class="menu-item"> | ||
| + | <a href="https://2014.igem.org/Team:ITESM-Guadalajara/Contact"> | ||
| + | <span>Contact</span> | ||
| + | <span class="green-effect"></span> | ||
| + | </a> | ||
| + | </li> | ||
| + | <li class="menu-item"> | ||
| + | <a href="https://2014.igem.org/Main_Page"> | ||
| + | <span>iGEM 2014</span> | ||
| + | <span class="green-effect"></span> | ||
| + | </a> | ||
| + | </li><li class="menu-item"> | ||
| + | <a href="https://2014.igem.org/Team:ITESM-Guadalajara/Notebook"> | ||
| + | <span>Notebook</span> | ||
| + | <span class="green-effect"></span> | ||
| + | </a> | ||
| + | </li><li> | ||
| + | <a href="http://www.facebook.com/biophrame"> | ||
| + | <img src="https://static.igem.org/mediawiki/2014/3/30/BIOPHRAMEGDLFacebookF.png" height="20" width="auto" class="invertir img-rounded"> | ||
| + | </a></li> | ||
</ul> | </ul> | ||
</div> | </div> | ||
</nav> | </nav> | ||
</div> | </div> | ||
| - | + | <div class="main-content"> | |
| - | <div class="col-md-2 col-md-offset-2"> | + | <div class="col-md-2 col-md-offset-2 left_menu"> |
| - | <ul class="nav nav-pills nav-stacked"> | + | <ul class="nav nav-pills nav-stacked text-right"> |
| - | + | <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Company">The Company</a></li> | |
| - | + | <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Product">Our Product</a></li> | |
| - | + | <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Technology">Our Technology</a></li> | |
| - | + | <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Property">Intellectual Property</a></li> | |
| - | + | <li class="left_menu_item_selected"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Marketing">Marketing</a></li> | |
| - | + | <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Management">Management</a></li> | |
| - | + | <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Market">The Market</a></li> | |
| - | + | <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Financial">Financial Data</a></li> | |
| - | + | <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Risk">Risk Analysis</a></li> | |
| - | + | <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Human">Human Practice</a></li> | |
| - | + | <li class="left_menu_item"><a href="https://2014.igem.org/Team:ITESM-Guadalajara/Laws">Mexican Regulation Laws</a></li> | |
| - | </ul> | + | </ul> |
| - | </div> | + | </div> |
<div class="col-md-6 margeniz"> | <div class="col-md-6 margeniz"> | ||
<h2>MARKETING</h2> | <h2>MARKETING</h2> | ||
<h4>Sales Plan</h4> | <h4>Sales Plan</h4> | ||
| - | <p>Biophrame’s products will be offered online through an online store supported by Shopify. Investment for this online store will be | + | <p align="justify">Biophrame’s products will be offered online through an online store supported by Shopify. Investment for this online store will be $308 USD. Our products are going to be displayed in our online catalog where customers can view and order our products. Customers can get the products shipped for an additional cost or can pick them up from our headquarters. |
| - | + | ||
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</p> | </p> | ||
| + | |||
| + | <center><img src="https://static.igem.org/mediawiki/2014/5/5b/BIOPHRAMEGDLBioCommerceIrvi.png"></center> | ||
| + | <p align="justify"> | ||
| + | We will also aim to increase our customer awareness trhough scientific catalogs and journals, trusting mouth-to-mouth promotion of out product. | ||
| + | </p><center><img src="https://static.igem.org/mediawiki/2014/b/ba/BIOPHRAMEGDLBioPromotionIrvi.png"></center> | ||
| + | <hr/> | ||
<h4>Brand and Pricing Strategy</h4> | <h4>Brand and Pricing Strategy</h4> | ||
| - | <p> | + | <p align="justify"> |
| - | Biophrame’s flagship product is BioK, which is going to be sold in two presentations: medium-low purity and high purity Chitosan | + | Biophrame’s flagship product is BioK, which is going to be sold in two presentations: medium-low purity and high purity Chitosan. |
| - | </p><p> | + | </p><center><img src="https://static.igem.org/mediawiki/2014/5/5b/BIOPHRAMEGDLBioMolecularIrvi.PNG"></center><p align="justify"> |
| - | Our pricing strategy consists in introducing the product at lower prices. BioK medium purity will be sold at $ | + | Our pricing strategy consists in introducing the product at lower prices. BioK medium purity will be sold at $115 USD per bottle of 100 g. On the other hand, BioK high purity will be sold at $23 USD for bag of 1 g. |
| - | </p><p> | + | </p><p align="justify"> |
| - | Chitosan market prices for medium purity Chitosan is on average $15 | + | Chitosan market prices for medium purity Chitosan is on average $1.15 USD per gram and $23 USD per gram for high purity Chitosan, which places our prices lower than the market average. We expect to increase the price once we increase the customer awareness and our market share. During our go-to-market period, our market share for medium purity Chitosan will be of 2.17% for phase 1 and 4.71% phase 2.</p> |
| + | <hr/> | ||
| + | </div> | ||
| + | <div class="col-md-12 faceBot"></br> | ||
| + | <div class="col-md-2 col-md-offset-3"><img src="https://static.igem.org/mediawiki/2014/e/ef/Biophrame_logo_footer_500x150.png" class="img-responsive"><small style="color:white">Biophrame Technologies is a biotech company and manufacturer specialized in the production of Chitosan.</small></div> | ||
| + | <div class="col-md-2"> | ||
| + | <iframe src="//www.facebook.com/plugins/likebox.php?href=https%3A%2F%2Fwww.facebook.com%2Fbiophrame&width&height=258&colorscheme=dark&show_faces=true&header=false&stream=false&show_border=false" scrolling="no" frameborder="0" style="border:none; overflow:hidden; height:258px;" allowTransparency="true"></iframe></div> | ||
</div> | </div> | ||
</body> | </body> | ||
</html> | </html> | ||
Latest revision as of 01:48, 18 October 2014
