School visits

One side of our human practice is to share knowledge with the public. For this reason one day mid-October Stefanie and Nadine had the chance to teach students at the age of 16-17 years at a high school in Bern, Switzerland. Through these lectures, we attempted to impart the basic principles of synthetic biology and encouraged the students to participate in a discussion of the concepts presented. In these discussions we tried to focus on risks to humans, health, the environment and the public. Furthermore former iGEM projects were quickly outlined and their possibilities and potential discussed. Thus, we increase the level of awareness of synthetic biology and simultaneously teach them how to approach complex problems.

Open house day at the department

On the open house day held by D-BSSE, ETHZ ([http://www.bsse.ethz.ch Department of Biosystems Science and Engineering]) and the [http://www.biozentrum.unibas.ch Biozentrum] the University of Basel the public could get an idea of the scientific laboratories and the work done there. Many labs opened their doors to the public and the scientists briefed them about their daily work. We as the ETHZ iGEM team 2014 also used this platform to talk about iGEM. The team was present with a poster showing the history of iGEM, explaining the projects of previous ETHZ iGEM teams and general information about synthetic biology. Additionally, we presented a collection of photos from previous years jamboree. The goal of this day was to inform the public about synthetic biology in general and specifically about the spirit and the projects of iGEM. Many people showed great interest and have been following the project developments during the course of the project through our wiki.

Figure 1 Max and Nadine at the open house day at D-BSSE

Science Slams

A science slam is all about presenting scientific work to a diverse group of people in a short time, in an understandable and entertaining way.

Elise from our team has participated in two science slams. She has given her best to explain about iGEM and our project. Her task is to simplify our complex project to make it comprehensible and catchy. The first one was in Brugg AG for the Open Door day of the Fachhochschule Nordwestschweiz. The audience mainly consisted of families. The second science slam was at the theater in Basel on October 10th: you can watch the video here. The audience mainly consisted of Bachelor and Master students, interested scientists and families. This last event was covered by the media : [http://www.telebasel.ch/de/tv-archiv/&id=366875892&search=&datefrom=&dateto=&group= TeleBasel] and BAZ.

Figure 2 Elise at the science slam in Basel

iGEM ETH Zurich 2014 and social media

Today’s society relies more and more on the internet. Since, a vast group of people today widely use Social media for communication, we decided to use [http://www.facebook.com/iGEM.ETH.Zurich?fref=ts Facebook] and Twitter [http://twitter.com/ETH_iGEM twitter] to share our results, news and updates. This enabled us to reach a large group of people almost instantaneously. Both accounts refer to our wiki where more background information can be found. We think sharing the news of our project on social media increases the attention given by people to synthetic biology. We observed that for many people, the curiosity increased after seeing a post or a picture with a short description of what we had done on Facebook. We also shared fascinating videos presented by other teams and links to their wikis. Thus, we were able to increase the overall awareness of synthetic biology and iGEM.

Discourse at the after work pint

D-BSSE hosts a weekly after work pint where scientists from different groups meet up to discuss work in a relaxed environment. In one of these weekly after work pint we spoke about our project and iGEM. We took advantage of the informal environment to discuss our ideas with scientists of the department. We received encouraging and supportive feedbacks and some very useful advice and suggestions.

Figure 3 Advertisement for the after work pint

Interview with NZZ campus

By the end of October an article about dealing with criticism related to the subject of study will appear in the [http://campus.nzz.ch NZZ campus]. The article will be based on an interview with one of our team members, Stefanie. In the interview Stefanie attempted to address the fears, ignorance or prejudices that are often associated with synthetic biology and microbiology and tried to emphasise on the importance of these fields. We believe that it is important to seek a constructive dialogue to increase awareness of biotechnology.

Simplify: Explore synthetic biology at your own pace

All the past teams did an incredibly good job to bring Synthetic Biology to the public, involving more and more curious people to have their first contact with the subject. While reaching for the general public and talking to people outside the academia, we became aware of a fundamental disconnect. Several of the people we met were captivated by the idea of synthetic biology, and after talking with us about our project, they decided to independently explore past iGEM works and ideas.

The main issue we registered was, that they could understand the introduction pages and grasp the general idea of projects, but often found challenging to move from the descriptive level to an understanding of the underlying mechanism without some external help. We think that at this stage as a community we are missing instruments that help interested people to easily and independently explore and extend their knowledge with the help of iGEM wikis.

The Simplify button is our idea to create a constant and direct link between the popular science and the technical version of our work. Visitors from the general public can understand each piece of information in its descriptive version and then check how that specific element works more in detail. This should mitigate the division between an inspiring introduction and a sudden high wall of complex biology or mathematical modeling.

We are deeply interested in starting a discussion with people with deeper expertise in scientific writing and popularization in order to improve this approach and diffuse it among other teams making it easier for curious minds to explore the wide and inspiring collection of iGEM projects