Team:SDU-Denmark/Tour53

From 2014.igem.org

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<h3>Business plan</h3>
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<h3> The video adventure </h3>
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<p class='intro'>
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<font color="3397FE">Come visit the crazy and adventurous burger joint; Mamma's Burgers!</font>
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</p>
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<h4>Why make a video?</h4>
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<span class="intro">In the attempt to</span> make a novel outreach approach, we have made a video adventure – a digital role play,
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where the viewer is faced with a set of choices. The viewer will then shape the video adventure through
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these choices. Depending on the viewers choice, the adventure will lead down different paths. <br> <br>
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<span class="intro">The end product of</span> our project design – the Edible coli – would imply us to encourage people to eat
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genetically modified bacteria. On this matter, we expect some challenge, since people tend to fear
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bacteria and oppose genetic modification, and thus synthetic biology. It is a myth that all bacteria are
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<span class="sourceReference">bad,</span>
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<span class="tooltip">
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  <span class="tooltipHeader">Source:</span>
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    microBEnet: Microbial Myths: Common misconceptions about microbes (w/ some extra focus on
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those in the built environment), 2011.
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<a href="http://microbe.net/simple-guides/microbial-myths-common-
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misconceptions-about-microbes-in-the-built-environment/" target="_blank">(Link)</a>
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</span>
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and it is a myth that genetic engineering is a
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radical
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<span class="sourceReference">technology.</span>
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<span class="tooltip">
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  <span class="tooltipHeader">Source:</span>
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    Marris, C.: Public views on GMOs: deconstructing the myths. EMBO reports, 2001. Vol. 2
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p. 545-548.
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<a href="http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1083956/" target="_blank">(Link)</a>
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</span>
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In addition to this, a Eurobarometer
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survey on ”Europeans and Biotechnology” shows that out of the 25,000 european citizens it interviewed
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in 25 EU member states in 2005, 41% of the participants thought that ordinary tomatoes do not contain
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genes, while genetically modified tomatoes
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<span class="sourceReference">do.</span>
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<span class="tooltip">
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  <span class="tooltipHeader">Source:</span>
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    Gaskell, G., et al.: Europeans and Biotechnology in 2005:
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Patterns and Trends. Final report on Eurobarometer 64.3, 2006. P. 57.
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<a href="http://ec.europa.eu/research/
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biosociety/pdf/eb_64_3_final_report_second_edition_july_06.pdf" target="_blank">(Link)</a>
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</span>
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In conjunction with the skepticism
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about GM foods (also investigated in the survey), this survey result indicates that people believe genes to
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be unwanted. Enlightenment might be needed on the subject.<br> <br>
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<span class="intro">The video is a</span> method to prevent this anticpated opposition to the Edible coli by killing these myths and
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teaching the audience about bacteria, DNA and GMO in a fun and participatory way.<br> <br>
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<span class="intro">The story is set</span> in a burger joint, where a boy tries to order a cheeseburger from bruger mama, but from
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here on out, you make his decisions. Try it yourself.<br> <br>
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For the real experience, try the Youtube version, but every file is also uploaded to the iGEM server.
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</p>
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<h5> Click <a href="https://2014.igem.org/Team:SDU-Denmark/Tour54">here</a> to see the manuscript for the video. </h5>
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<h5> Click <a href="https://static.igem.org/mediawiki/2014/1/1b/2014SDUStoryboard.pdf">here</a> to see the storyboard for the video. </h5> <br>
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<h4>The flowchart tree that the adventure is based on:</h4><br>
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<img src="https://static.igem.org/mediawiki/2014/b/b1/2014SDUvideo9.png" style="width:400px" />
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<div align="center">
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<h3> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Start the adventure here: </h3><br>
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</div>
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<div align="right">
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  <iframe width="300" height="169" src="//www.youtube.com/embed/U6ZMVdyBnK4" frameborder="0" allowfullscreen></iframe><br><br>
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<img src="https://static.igem.org/mediawiki/2014/f/fc/2014SDUvideo7.png" style="width:400px" /></div>
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<div align="center">
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<br><h4>The corresponding files:</h4><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br></div>
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</td>
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</table>
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</p>
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<br>
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<p>
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<div class="imageGallery alignCenter">
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<a class="galleryImg" target="_blank" href="https://static.igem.org/mediawiki/2014/2/27/2014SDUvideo10.jpg" title="Putting up the green screen.">
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<img src="https://static.igem.org/mediawiki/2014/f/f7/2014SDUvideo14.PNG"></a>
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<a class="galleryImg" target="_blank" href="https://static.igem.org/mediawiki/2014/d/da/2014SDUvideo11.jpg" title="Ulrika, the director, directing the cast on set.">
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<img src="https://static.igem.org/mediawiki/2014/1/1f/2014SDUvideo15.PNG"></a>
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<a class="galleryImg" target="_blank" href="https://static.igem.org/mediawiki/2014/5/5c/2014SDUvideo12.jpg" title="Autoclaving a burger.">
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<img src="https://static.igem.org/mediawiki/2014/d/d1/2014SDUvideo16.PNG"></a>
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<a class="galleryImg" target="_blank" href="https://static.igem.org/mediawiki/2014/8/81/2014SDUvideo13.jpg" title="Improvised drawing studio for making the stop motion sequences.">
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<img src="https://static.igem.org/mediawiki/2014/8/8a/2014SDUvideo17.PNG"></a>
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<a class="galleryImg" target="_blank" href="https://static.igem.org/mediawiki/2014/f/fe/2014SDUvideo18.PNG" title="Having a break and eating burgers at Mamma's.">
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<img src="https://static.igem.org/mediawiki/2014/d/d1/2014SDUvideo19.PNG"></a>
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Behind the scenes.
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Revision as of 14:33, 14 October 2014

Edible coli
iGEM logo
Introduction
Edible coli
Process
Results
Policy and practices
Future

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